Okay, so apparently there’s a site called PopTent.com that gives aspiring filmmakers the chance to create commercials for some of the “world’s biggest brands.” One such brand is Yamaha. The company recently had a little competition to create a Boats/WaveRunner commercial, with the following criteria:
“Whether youâ€™re fishing, tubing, snorkeling, racing or exploring, adventures aboard a Yamaha watercraft can be your escape from the ordinary.
“Boating is one of those rare universal activities that almost everyone enjoys participating in. The opportunities for enjoyment are endless! We want consumers to understand how exciting and memorable boating and personal watercraft experiences aboard a Yamaha can be for their family.
“Your objective will be to highlight the appeal of Yamaha boats and personal watercraft thus compelling consumers to find the right Yamaha product for them and their families.
“Videos should convey the benefits of engaging with Yamaha products but should not do this in any sort of obvious way. This means you need to think outside the box. Please do not show water, boats, waverunners, docks, and the like. We want you to pitch the lifestyle and the brand without showing the most obvious elements.
“Videos can be 30-60 seconds in length. They can be funny, edgy, emotional or informative but make sure your videos are family friendly with no more than a PG rating.”
â€śWe wanted to see videos that are entirely different than anything else weâ€™ve done in the past and the Poptent community responded as hoped,â€ť said Yamaha WaterCraftâ€™s National Marketing Manager Bryan Seti. â€śBy not letting the creators use Yamaha products, boats, docks or anything else that has been featured in past Yamaha spots, we pushed hard for fresh and original thinking. Choosing two finalists proved to be tough decision, and we are anxious to hear which video our online followers like best.â€ť
The contest ended in mid-May, and the battle is apparently down to these two finalists. You can vote for the winner here on Yamaha’s Facebook page.
I’ve embedded both of the commercials below. I guess the skydiver one is more like a true commercial, but man, I love seeing that guy get smacked in the face with the fish. His mullet’s pretty good, too…
Want to see all the submissions. Check outÂ www.poptent.net/assignment/260#tab=submissions