Longtime Kawasaki exec Bruce Stjernstrom has resigned from the company, and plans to assume a position with Monster Beverage Company.

Stjernstrom, most recently Kawasaki’s Director of Marketing, has a long history in the personal watercraft industry. He served as the Director of the International Jet Sports Boating Association for 10 of the IJSBA’s most high-profile years. First hired by Kawasaki in 1980 as a technical writer, he later served as the head of Kawasaki’s Team Green amateur racing effort, before joining the IJSBA. Upon returning to Kawasaki in 1997, Stjernstrom managed the motocross race team, eventually rising to the title of Director of Professional Racing for Kawasaki, before moving on to his current position.

“Bruce has served as an integral part of our management team and he will be missed by the entire KMC family,” said Tak Teranishi, president of the powersports distributor and marketer. “Bruce is leaving a legacy of successful programs that he’s either initiated or managed, and we wish him all of the best in his new career.”

No word yet on who will assume Kawi’s head marketing position.